From Minutes to Momentum: The Impact of Power in Pink

Pictured, left to right: Lisa Vogan, Power in Pink participant; Emily Whitaker, BRG VP of Digital & Content Marketing; Dr. Sheheryar Kabraji, BMBCh, Roswell Park Comprehensive Cancer Center Chief of Breast Medicine; Maddy Vanderlip, indi Digital Content Creator.

What can 300 minutes of movement do?

This October, it helped community members throughout Western New York build healthier habits, stay motivated, and make a real difference.

Through our inaugural Power in Pink fitness challenge, set during Breast Cancer Awareness Month, participants aimed to complete at least 300 minutes of activity using the indi fitness app. For each participant who reached this goal, Buffalo Rehab Group donated $100 to breast cancer research at Roswell Park Comprehensive Cancer Center.

The result? A $10,027 donation to fuel Roswell Park’s critical research — and countless personal victories along the way.

“This program was about more than just fundraising,” said BRG VP of Digital & Content Marketing, Emily Whitaker. “It was about empowering participants to take meaningful steps toward better health and highlighting how regular physical activity can play a key role in reducing the risk of breast cancer. Knowing their efforts supported personal wellness and a greater cause made it all the more impactful.”

Whether minutes were logged with indi’s strength, flexibility, or mobility programs, the challenge served as a powerful reminder that small, consistent actions can improve your health and make a real difference in prevention.

“Having a goal made all the difference,” shared Power in Pink participant, Lisa Vogan. “I started moving more to hit my minutes, but it quickly became something I looked forward to every day. Knowing it supported breast cancer research just made it even more meaningful.”

“To see the goals reached and hear how much it meant to participants has been incredibly rewarding,” added indi Content Creator, Maddy Vanderlip.

The donation presented to Roswell Park reflects the time, effort, and dedication of everyone who participated. But the true impact goes beyond the dollars raised — it’s in the new routines built, the confidence gained, and the knowledge that something as simple as staying active can be a powerful tool for prevention and change.