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Privacy Policy

The Information We Collect and Use

By information, we mean information about you collected through our Service website(s), including your email address and other information you provide to us by registering for our services or making requests for information about our services. Any information provided to us will be retained and used solely for the purposes of fulfilling your request for information, fulfilling a request through a Site feature, performing and carrying out the terms of the Service, or communicating with you as a member of the Service.



Registration for the Service is not required to simply view the Site. If you elect to register for the Service, Buffalo Rehab Group Physical Therapy PC asks you for information that enables us to provide the Service. You will be registering with Buffalo Rehab Group Physical Therapy PC on the form provided and such registration may require you to provide contact information such as your name and email address.


Aggregate Information

From time to time, we may collect general, non-personal, statistical information about the use of the Site and the Service, such as how many visitors visit a specific page on the Site, how long they stay on that page, and which hyperlinks, if any, they “click” on. We collect this information through the use of technologies such as “cookies” and “IP addresses”, which are discussed in greater detail below. We may also group this information into aggregate visitor data in order to describe the use of the Site and Service to our existing or potential business partners or other third parties, or in response to a government request. However, please be assured that this aggregate data will in no way personally identify you, other list members, or any other visitors to the Site.


IP Addresses

An IP address is a number that’s automatically assigned to your computer whenever you’re surfing the web. Web servers, the computers that “serve” web pages, automatically identify your computer by its IP address. Company collects IP addresses for purposes of system administration, to report aggregate information to third parties, and to track the use of the Site. When visitors request pages from the Site or click on a link in a mailing sent through the Service our servers log the visitors’ IP addresses. We reserve the right to use IP addresses to identify a visitor or list member when it will enhance the user’s experience or if we feel it is necessary to enforce compliance with the Site’s policies or to protect Company, the Site, its visitors, the Service, our Internet Service Provider partners, the list members or others.



Cookies are pieces of information that a website transfers to an individual’s hard drive for record-keeping purposes. Cookies make web surfing easier for you by saving your preferences while you’re at the Site. The use of cookies is an industry standard — you’ll find them on most websites. For example, we may use cookies on the Site to verify the subscriber’s login status. They are not used to store personal information or to retain historical or transactional subscriber data. By showing how and when visitors use the Site, cookies help us see which areas are popular and which are not. Information such as the total number of visitors and pages viewed is most easily tracked with cookies. We may use the information from cookies to make improvements and updates to the Site and to tailor our services to our visitor, list member, and survey participant needs.

You always have the option of disabling cookies using your browser preferences. Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or indicate when a cookie is being sent. However, please be aware that some features of the Site will not function properly or may be slower if you refuse cookies.


Information Sharing and Disclosure

Except for the limited situations listed here in this Privacy Policy, we will not share your personal information with third parties.


Agents and Third Party Service Providers

To provide the Service to you, we may sometimes use other businesses to perform certain specialized services such as data processing or other technology services. In such instances, we may provide your personal information to those businesses but they are not permitted to retain or use your information for any other purpose.


Change of Control / Asset Transfer

As the Company develops, we may purchase other businesses or their assets or sell all or parts of our business assets. Customer information is generally one of the business assets involved in such transactions. Thus, in the event that the assets of the Company in whole or in parts are acquired by a third-party, customer information, including any visitor information collected through the Site or the Service, would be one of the transferred assets. In the event of a corporate change in control or sale of all or parts of our business assets our users will be notified in accordance with the “Changes to this Policy” section of the policy if their personal information is provided to the new corporate entity or asset purchaser.


Legal Compliance

Company reserves the right to disclose member information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) Company’s rights or property, other visitors, list members, or anyone else that could be harmed by such activities. Company also reserves the right to disclose visitor or list member information when we believe in good faith that the law requires it.


Communications From the Site

Customer Service
Based upon the information you provide us, we will communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We may communicate with you by email or telephone.

Newsletters and Promotions
We may provide you the opportunity to opt-in to additional newsletters or promotional communications sent by email. If you have opted in or otherwise qualify to receive these forms of communication, we will use your name and email address to communicate with you. Out of respect for your privacy, we provide you with a way to unsubscribe. Please see the “Choice and Opt-out” section.

Service Email messages are required to fulfill the Service to you. You may opt out of these communications, which are not promotional in nature. If you do not wish to receive them you may opt out and/or deactivate your account by following the instructions included in each communication.

We may provide you the opportunity to opt-in to additional newsletters or promotional communications sent by email. If you have opted in or otherwise qualify to receive these forms of communication, and no longer wish to receive our newsletter or other promotional communications by email, you may opt out of receiving them by following the instructions included in each communication.

Mobile Alerts
Mobile alerts are intended to provide patients with appointment and event reminders, clinic alerts, and opportunities to reschedule appointments. By signing up for Mobile Alerts, you agree to receive text messages on your mobile device. You may opt out at any time by replying “STOP.” Standard message and data rates may apply.

Company is not responsible for delays or failures in the delivery of Mobile Alerts due to network coverage or other factors beyond our control. We reserve the right to modify or discontinue Mobile Alerts at any time without notice.

Microsoft Clarity
We value your privacy and are committed to maintaining the confidentiality and security of your personal information. This section outlines our use of Microsoft Clarity, a web analytics tool, to improve the user experience and optimize the performance of our website. Please read this section carefully to understand how your information may be collected, used, and shared when you visit our website.

  1. What is Microsoft Clarity?

Microsoft Clarity is a web analytics service provided by Microsoft Corporation. It helps us analyze and understand how users interact with our website by providing insights into user behavior, including mouse movements, clicks, scrolls, and non-sensitive keystrokes. These insights enable us to enhance our website’s design, functionality, and performance, ultimately aiming to provide you with a better browsing experience.

  1. Data Collection by Microsoft Clarity

When you visit our website, Microsoft Clarity collects certain information about your interaction with the site. This data includes:

      • Pages you visit on our website
      • Time spent on each page
      • Your device type and browser information
      • General geographic location (city and country)
      • Referring website or source that directed you to our site
      • Non-sensitive keystrokes, mouse movements, clicks, and scrolls

Please note that Microsoft Clarity does not collect personally identifiable information (PII) such as your name, email address, or any other information that directly identifies you.

  1. Use of Data

The data collected by Microsoft Clarity is used for the sole purpose of improving our website’s performance, user experience, and overall usability. We analyze the aggregated data to gain insights into user behavior, identify areas for optimization, and make informed decisions to enhance our website’s design and functionality.

  1. Data Retention

Microsoft Clarity retains the collected data for a limited period of time to facilitate analysis and optimization. The retention period may vary depending on the specific data type, but it generally does not exceed 30 days. After this period, the data is automatically deleted and no longer accessible for analysis or tracking.

  1. Data Sharing

We do not sell, trade, or transfer your personal information to third parties for marketing or advertising purposes. The data collected by Microsoft Clarity is shared with Microsoft Corporation for the purpose of providing the analytics service. However, Microsoft is contractually obligated to handle this data in accordance with its own privacy policies and applicable data protection laws.

  1. Opting Out

If you prefer not to participate in the data collection process of Microsoft Clarity, you can opt-out by adjusting your browser settings to disable JavaScript or by utilizing Microsoft’s Clarity opt-out mechanism.

Please note that opting out may impact your ability to fully experience and utilize all features and functionality of our website.

  1. Data Security

We take appropriate technical and organizational measures to ensure the security of the data collected by Microsoft Clarity and protect it against unauthorized access, loss, or alteration. However, please be aware that no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

  1. Updates to Privacy Policy

We reserve the right to update or modify this Privacy Policy section at any time. Any changes will be effective immediately upon posting the updated version on our website. We encourage you to review this section periodically to stay informed about how we are protecting your privacy.


Links to Other Sites

Please be aware that when you are on the Site, or when you receive an email message from us through the Service, you could be directed to other sites that are beyond our control. There may be links to other sites from the Site’s pages or from the email message we send to you that take you outside our Site. These other sites may send their own cookies to visitors, collect data, or solicit personal information. The privacy policies of these other sites may be significantly different from this Privacy Policy. We are not responsible for the privacy practices of these other sites and cannot guarantee the security of any of your personal information collected there. Note that when you link to a third-party site from the Site, you may see pre-populated data fields with your personal information; however, that information is not available to the third party unless you take certain actions on the third party’s site, such as submitting a form.


Privacy Policy for Children

We do not knowingly collect information from children under the age of 13 on the Site or through the Service. If you are under the age of 13, please do not provide any information to us. If we become aware that we have collected information from a child under the age of 13, we will make commercially reasonable efforts to delete such information from our database.


Changes to this Policy

The terms of this Privacy Policy may change from time to time. We will notify you of any material changes to this Privacy Policy by posting a notice on the homepage of the Site for a reasonable period of time after such changes are made, that this Privacy Policy has been updated, and by changing the “Effective” date at the top of this Privacy Policy. We encourage you to check this page periodically for any changes. Your continued use of the Site and participation in following the posting of changes to these terms will mean you accept those changes.